MSME Sector

Cost Control and Cost Reduction   Cost Control is the practice of identifying and reducing business expenses to increase profits. Recently we were doing our Cloud based ERP product (www.actouch.com) demo at a prospect’s place at Bangalore. He is an established company of 30+ years and has reputed clientele. As part of the product demo, we took actual product data, […]

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As part of our product selling, we meet many prospects. We interact with multiple categories of Business owners (BO). Out of this, nearly 10% of BO comes back to us with a statement, “Hey, I like your Cloud Solution and it fits our business 100%, but let me ask my Director / Auditor / Accountant […]

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During our SaaS product marketing, we met many prospective customers from MSME segments and we ask them one standard basic question. “According to you, what are the three activities important in your business?” Everyone had different answers based on their situation and conditions like Finding Customers, Increasing Sales, Managing Taxes and on time reporting, Increase […]

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MSMEs are an important and an integrated segment for any Country’s economic growth and employment opportunities. Across the world, there are more than 500 Million MSMEs. In India alone, we have more than 60 million MSME’s that contributes around 17% of GDP and generates nearly 40% of employment. So from employment perspective, it is important […]

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